Apple iPhone: how to create hype 101 PDF Print E-mail
Ya yah... I've been posting too much news these days... By Stan Beer Monday, 27 November 2006 The buzz that is starting to build around one of Apple's most anticipated pieces of vaporware resembles the atmosphere at a rock concert before the big act appears. It is now at the stage where if Apple doesn't unveil an iPhone on or before MacWorld Expo 2007 next January, fans will tear the house down. Microsoft's Zune marketing team must be shaking their heads in wonder. Apple has spent exactly nothing on promoting or pre-marketing a product that the company has never acknowledged but somehow everyone knows is on the verge being announced. There have been leaks from unnamed sources of course. There was the tale of an order being placed for 12 million iPhones to be made by Taiwanese iPod manufacturer Foxconn. There were reports of registration of the iPhone name by Apple (which doesn't prove anything really). However, in stark contrast to the controlled drip-fed deliberat...